All Blacks Experience Guided Tour

The All Blacks Experience in Auckland is the best way to step inside New Zealand’s rugby history. This guided attraction highlights more than 120 years of All Blacks stories, weaving together culture, heritage and the passion of the game. Guided tours take you through five interactive zones where you’ll hear from rugby legends, learn about Maori and Pasifika traditions, and feel the pride of pulling on the black jersey

Face the All Blacks and Black Ferns in a powerful 180-degree haka performance that shakes the ground and stirs the senses. On the interactive training field, test your kicking, passing and reaction skills in challenges designed to mirror the intensity of the sport.

Along the way, discover how rugby reflects Kiwi values of teamwork, humility and resilience, and gain insight into the discipline that shapes our national teams. Tours finish at New Zealand’s largest official All Blacks store, the place to find jerseys, souvenirs and authentic supporters gear.

The All Blacks Experience is a must-do Auckland activity for families, rugby fans and international visitors. Operating rain or shine, it’s a unique chance to go beyond the sidelines and into the world of New Zealand’s most celebrated team.